Cinnabon Partners with Operation Gratitude to Send “Hugs from Home” Holiday Care Packages to Troops

- Guests receive $1.00 “Cinnabuck” in exchange for in-store donations the month of October -
- Promotion includes Twitter hashtag to raise additional funds -

Atlanta (Sept. 30, 2010) Over 150,000 troops will be stationed in Afghanistan this holiday season.  In thanks for their service, Cinnabon is raising money for Operation Gratitude to send “Hugs from Home” care packages to these unsung heroes.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries.  For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit. 

Guests can also use the Twitter hashtag #cinnabonsaysthx to send tweets for troops.  For every tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.

When the fundraiser ends, Cinnabon will team up with Operation Gratitude to send care packages that will include Kellogg’s® Cinnabon snack bars, Cinnabon Cream of Wheat from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.

“At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country,” said Gary Bales, Cinnabon president.  “Being far away for the holidays is never easy, so we wanted to send our troops some sweet memories of home.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.cinnabon.com or www.OperationGratitude.com.

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Cinnabon Serves Up New “Center of the Roll” Baked Treats

– Available in Cinnabon Classic Roll and Caramel Pecanbon varieties

Atlanta (Sept. 7, 2010) – Nothing compares to a hot, fresh, world-famous Cinnabon Classic Roll filled with signature Makara Cinnamon and smothered with rich cream cheese frosting.  And perhaps the most popular part of a Classic Roll is the ooey, gooey middle. 

That’s why now through November 6, Guests who visit participating bakeries can treat themselves to the new Center of the Roll baked good.*

The Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear.  Topped with cream cheese frosting, the Center of the Roll is served hot in a special wrapper that easily unfolds to reveal a visual, aromatic and tasty experience unique to Cinnabon.

The Center of the Roll is also available with pecan pieces and caramel topping to pay homage to the equally popular Caramel Pecanbon.

“The Center of the Roll treats allow us to continue offering the same great Cinnabon taste in a variety of ways,” said Gary Bales, Cinnabon president.  “Guests often crave the middle portion of our famous rolls, so we created these portable, melt-in-your-mouth products as delicious, exciting ways for Cinnabon fans to put some frosting on their day.”

 * Prices and participation vary by location.

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