Cinnabon Invites You to “ReTreat Yourself” with New Summer Flavors

Oreo® Blended Beverage and Flavored Frostings Debut, Frozen Lemonades Return

Atlanta (May 26, 2011) – Cinnabon is providing customizable options with a new line of blended beverages and new flavored frostings, available for a limited time.

Creamy ReTreat

The new Creamy ReTreat is an exclusive blend of premium Oreo® cookies, a hint of vanilla and ribbons of Ghirardelli chocolate sauce. Back by popular demand, Cinnabon bakeries are offering a low-fat, dairy-free frozen blended lemonade. These Tangy ReTreats are available in lemon, raspberry and orange-mango flavors and served with Cinnabon signature flavored syrup swirls.

Cinnabon also is introducing three new flavors of its classic cream cheese frosting. Available in classic cream cheese, raspberry, orange and strawberry, the frostings can be paired with the company’s most portable snacks – as a dip for Cinnabon Stix® or as a topping for Center of the Roll.

“Cinnabon is proud to be known for more pleasure per bite than any other snacks on the market, and this continues to be true with the refreshing, but still irresistibly delicious, summer offerings,” said Kat Cole, Cinnabon president. “We’re inviting guests to ‘ReTreat’ with one of our creamy, fruity or tangy frozen beverages. In addition, our new flavored frostings provide an escape from the ordinary by allowing guests to customize their experience. They can top, dip, blend and enjoy the flavors however they prefer!”

The Creamy ReTreat, Tangy Lemonade ReTreats and flavored frostings will be available now through Sept. 3. For more information on these limited-time offers or to find a location near you, visit www.cinnabon.com.

 

About Cinnabon,Inc.

Founded in Seattlein 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 42 countries under the brand names, Auntie Anne’s®, Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.” Please visit www.focusbrands.com to learn more.

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Cinnabon Announces Franchise Partner of the Year

Frank Ross Attributes Success to Great People and Great System

ATLANTA (May 18, 2011) – Cinnabon, the 25-year-old market leader among cinnamon roll bakeries, has named Frank Ross Jr. as its Franchise Partner of the Year. Frank successfully operates bakeries in Albany and Columbus, Georgia.

The Franchise Partner of the Year Award is given to the franchise owner who runs successful Cinnabon bakery operations, lives the values of the company, and provides exceptional service and products that make Cinnabon guests, business partners and communities say WOW!

“My wife Sarah and I wanted to open a Cinnabon in our local mall because we loved the brand so much we would travel all the way to Florida for the delicious cinnamon treat,” said Frank Ross. “I feel the key to being a great franchise partner is living the Cinnabon core values in everything we do.”

Prior to joining the Cinnabon team in December 2009, Frank retired from a 25-year career with Procter & Gamble. During his time with Procter & Gamble, Frank learned and was directly involved in the implementation of a system known as autonomous maintenance, which he describes as taking complete ownership of a system and maintaining it to its highest level of performance. The practice of autonomous maintenance is another key to Frank’s success.

“Since opening his first bakery just one and a half years ago, Frank and his crew have lived the values,” said Kat Cole, president of Cinnabon. “The leadership that he and his wife provide in their bakeries drives their success. They are well connected to their communities, create a strong employee culture, give back to others in need, and have beautiful operations as well as strong financial results. Frank exemplifies the ultimate franchise partner, and we are fortunate to have him as a business partner and representative of our brand.”

“This award shows that hard work does not go unnoticed, and it means a lot that Cinnabon is willing to recognize and honor that hard work,” continues Frank. “It’s a great opportunity and I’m proud to represent a company like Cinnabon. It’s an honor and a humbling experience that drives me to do more.”

To learn more about Cinnabon, visit www.cinnabon.com.

Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2011

Atlanta (May 5, 2011) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2011*.

“The DAISY Foundation has been an amazing partner for almost ten years, and we are honored to help them recognize the extraordinary service of nurses,” said Kat Cole, president of Cinnabon. “We love serving those who serve others and hope the aroma of our Makara cinnamon reminds the nurses how special they are as they enjoy our products during this well-deserved week.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. The DAISY Award has been given to about 16,000 nurses to date and 120,000 have been nominated. 860 healthcare organizations are committed to honoring their nurses throughout the year in the US, Canada, Asia, Middle East and the UK.

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About DAISY

The DAISY Foundation was established in 2000 by Bonnie and Mark Barnes in memory of their son, J. Patrick Barnes, who died from complications of Idiopathic Thrombocytopenic Purpura (ITP) at the age of 33. The DAISY Foundation is dedicated to serving the nursing profession in gratitude for the care Patrick and they experienced during his hospitalization. In addition to providing a strategic recognition program for nurses, The DAISY Award, the Foundation funds nursing research and evidence-based practice projects that address treatment of patients auto- immune diseases and cancer and honors nursing faculty with The DAISY Faculty Award. Visit www.DAISYFoundation.org for more information.

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