Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2011

Atlanta (May 5, 2011) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2011*.

“The DAISY Foundation has been an amazing partner for almost ten years, and we are honored to help them recognize the extraordinary service of nurses,” said Kat Cole, president of Cinnabon. “We love serving those who serve others and hope the aroma of our Makara cinnamon reminds the nurses how special they are as they enjoy our products during this well-deserved week.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. The DAISY Award has been given to about 16,000 nurses to date and 120,000 have been nominated. 860 healthcare organizations are committed to honoring their nurses throughout the year in the US, Canada, Asia, Middle East and the UK.

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About DAISY

The DAISY Foundation was established in 2000 by Bonnie and Mark Barnes in memory of their son, J. Patrick Barnes, who died from complications of Idiopathic Thrombocytopenic Purpura (ITP) at the age of 33. The DAISY Foundation is dedicated to serving the nursing profession in gratitude for the care Patrick and they experienced during his hospitalization. In addition to providing a strategic recognition program for nurses, The DAISY Award, the Foundation funds nursing research and evidence-based practice projects that address treatment of patients auto- immune diseases and cancer and honors nursing faculty with The DAISY Faculty Award. Visit www.DAISYFoundation.org for more information.

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2 Responses

  1. Trying to connect to http://www.cinnabon.com to let them know they need to start checking on their expiration dates on their cinnamon bread..purchased at Giant Eagle.. Columbus, Oh .. the bread looks old and you can not read the date on the wrapper.. this bread is way to expensive to not to be sold fresh.. Very disappointed.. in both Giant Eagle and Cinnabon Company…

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