Cinnabon Sends Holiday Care Packages to Troops Overseas

Atlanta (Sept. 30, 2011) For the second year in a row, Cinnabon is partnering with Operation Gratitude to raise money to send “Hugs from Home” care packages to our heroes overseas.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit.

Guests can also use their cell phones to support our troops. For every Foursquare check-in to a bakery, Cinnabon will make a $1.00 donation to Operation Gratitude, for a maximum donation of $10,000.

“We are proud to spread the warmth of our baked goods to our guests throughout the year,” said Kat Cole, Cinnabon president. “It’s important for us to serve those who serve others, so we wanted to send our troops some sweet memories of home during the holiday season.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.facebook.com/Cinnabon or www.OperationGratitude.com.

About Cinnabon,Inc.

Founded in Seattlein 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm’s way, to their Children left behind and to Wounded Warriors recovering in transition units. Our mission is to lift morale, bring a smile to a service member’s face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude has shipped more than 685,000 packages to American Military deployed overseas. Visit www.OperationGratitude.com for more information.

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