Cinnabon Begins Campaign to Send “Hugs from Home” to Troops Overseas

Partners with Operation Gratitude to Deliver Care Packages

Atlanta (Oct. 4, 2012) –Cinnabon, Inc. is partnering with Operation Gratitude® for its third annual “Hugs from Home” campaign to send care packages to our heroes overseas.

Throughout the month of October, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 Cinnabon® coupon, valid at participating bakeries until December 31, 2012. Guests can also use their cell phones to support our troops. For every foursquare® check-in to a bakery, Cinnabon, Inc. will make a $1.00 donation to Operation Gratitude, for a maximum donation of $10,000.

“We are proud to work with an organization that supports those who serve in our military,” said Kat Cole, Cinnabon president. “Our partnership with Operation Gratitude is one that our franchise partners and bakery employees look forward to every year. Sending our troops sweet memories of home during the holidays is something that we can all feel great about doing.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.facebook.com/Cinnabon or www.OperationGratitude.com.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 900 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm’s way, to their children left behind, and to Veterans, Emergency First Responders and Wounded Warriors. The organization’s mission is to lift morale, bring a smile to a service member’s face and express to our Military and their families the appreciation and support of the American people. Each package contains donated product valued at $75-100 and costs the organization $15 to assemble and ship. For safety and security, assembling of packages occurs at the Army National Guard armory in Van Nuys, California. Since its inception in 2003, Operation Gratitude volunteers have shipped more than 850,000 packages to American Military members and their children.

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