Cinnabon Adds Fruit Flavors to Center of the Roll and Mochalatta Chill

Atlanta (Jan. 18, 2011) – Cinnabon is offering new fruit flavors to two of its favorite offerings. The Raspberry Mochalatta Chill and Fruit Topped Center of the Roll are now available for a limited time.

“Since introducing the Center of the Roll, our Guests have raved about the portable version of the ooey, gooey center of our Classic Cinnabon Rolls,” said Kat Cole, Cinnabon president. “After adding the Caramel Pecanbon version, we wanted to give our Guests options to customize their Center of the Roll with toppings.”

The Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon and brown sugar, and smothered with cream cheese frosting. Now, in addition to the already available caramel pecan version, Guests can add an apple or cherry topping to the classic version.

“For more than 20 years, the Mochalatta Chill has been a Guest favorite – combining coffee, chocolate and ice to create an indulgent specialty beverage,” added Cole. “The new Raspberry Mochalatta Chill is delicious when paired with the Fruit Topping Center of the Roll.”

These new fruit flavors are available now through April 30. For more information on these limited-time offers or to find a location near you, visit www.cinnabon.com.

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Cinnabon Offers Holiday Twist on Traditional Menu Offerings

Atlanta (Nov. 11, 2010) – There’s nothing that speaks to the holiday season quite like a mint chocolate or caramel pecan flavored treat. And nothing cures a holiday craving like the ooey, gooey center of a Cinnabon roll alongside an iced coffee beverage.

That’s why, for a limited time, Cinnabon is offering the Mint Mochalatta Chill and Pecanbon Center of the Roll.

“We recently introduced the Center of the Roll to provide our Guests with a portable version of their favorite part of our Classic Cinnabon Rolls,” said Gary Bales, Cinnabon president. “This holiday season is the perfect time to top off that already popular offering with our new Caramel Pecanbon version.”

The Pecanbon Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear, and smothered with cream cheese frosting, pecan pieces and caramel topping.

“Adding another twist on a classic favorite, the Mint Mochalatta Chill provides a subtle mint flavor to the iced coffee beverage our Guests have enjoyed for years,” added Bales. “Paired with a warm Cinnabon Classic Roll or Pecanbon Center of the Roll, the Mint Mochalatta Chill provides a delicious experience perfect for this festive time of year.”

For more information on these special holiday offerings or to find a location near you, visit www.cinnabon.com.

Cinnabon Partners with Operation Gratitude to Send “Hugs from Home” Holiday Care Packages to Troops

- Guests receive $1.00 “Cinnabuck” in exchange for in-store donations the month of October -
- Promotion includes Twitter hashtag to raise additional funds -

Atlanta (Sept. 30, 2010) Over 150,000 troops will be stationed in Afghanistan this holiday season.  In thanks for their service, Cinnabon is raising money for Operation Gratitude to send “Hugs from Home” care packages to these unsung heroes.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries.  For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit. 

Guests can also use the Twitter hashtag #cinnabonsaysthx to send tweets for troops.  For every tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.

When the fundraiser ends, Cinnabon will team up with Operation Gratitude to send care packages that will include Kellogg’s® Cinnabon snack bars, Cinnabon Cream of Wheat from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.

“At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country,” said Gary Bales, Cinnabon president.  “Being far away for the holidays is never easy, so we wanted to send our troops some sweet memories of home.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.cinnabon.com or www.OperationGratitude.com.

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Cinnabon Serves Up New “Center of the Roll” Baked Treats

– Available in Cinnabon Classic Roll and Caramel Pecanbon varieties

Atlanta (Sept. 7, 2010) – Nothing compares to a hot, fresh, world-famous Cinnabon Classic Roll filled with signature Makara Cinnamon and smothered with rich cream cheese frosting.  And perhaps the most popular part of a Classic Roll is the ooey, gooey middle. 

That’s why now through November 6, Guests who visit participating bakeries can treat themselves to the new Center of the Roll baked good.*

The Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear.  Topped with cream cheese frosting, the Center of the Roll is served hot in a special wrapper that easily unfolds to reveal a visual, aromatic and tasty experience unique to Cinnabon.

The Center of the Roll is also available with pecan pieces and caramel topping to pay homage to the equally popular Caramel Pecanbon.

“The Center of the Roll treats allow us to continue offering the same great Cinnabon taste in a variety of ways,” said Gary Bales, Cinnabon president.  “Guests often crave the middle portion of our famous rolls, so we created these portable, melt-in-your-mouth products as delicious, exciting ways for Cinnabon fans to put some frosting on their day.”

 * Prices and participation vary by location.

Chill Out with New Cinnabon Frozen Specialty Beverages

– Summer promotion includes “Buy any regular-priced baked good, get $1.00  off any Chillatta” offer –

Atlanta (May 23, 2010)  Beat the summer heat with Cinnabon – that’s right, Cinnabon!  Now through November 6th, participating bakeries are offering not one, not two, not three, but four limited-time flavors of specialty blended beverages.*

“Guests might know and love Cinnabon for our world-famous cinnamon rolls and brand new cupcakes, but instead of heating things up this summer, we’re cooling off with some delicious liquid refreshment,” said Gary Bales, Cinnabon president.

First, there’s the energizing Megafruit Chillatta, which takes cool for a spin by blending ice with superfruits blueberry, pomegranate, acai berry and blackberry. 

Next up are the refreshing Lemonattas, lemonade blended with ice and available in three flavors: Lemonade, Strawberry and Raspberry. 

 

As part of the summer promotion, Guests who purchase any baked good at regular price can get $1.00 off any Chillatta or Lemonatta.*  Standard Chillatta flavors include Chocolate Mocha, Strawberry, Strawberry Banana and Tropical Blast.

All Cinnabon specialty blended beverages are available in 16- and 24-ounce sizes, and all Chillatta drinks are topped with whipped cream.

* Prices and participation vary by location.

Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2010

Atlanta (April 27, 2010) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2010*.

“Nurses always put others before themselves, so we’re happy to thank them for their constant ‘WOW’ service,” said Gary Bales, Cinnabon president.  “We also commend The DAISY Foundation for their amazing efforts and are happy to continue growing our relationship with this organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too.  Since its inception, the foundation has presented 6,000 nurses in nearly 500 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for recipients and their colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were painful, we feel blessed to honor so many nurses,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message at every DAISY presentation is that whenever nurses smell that wonderful Cinnabon aroma, they should take a moment to think about how special they are because of their dedication to caring for the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon to Give Away Free Bite-Sized Cupcakes On Tax Day

Tax Day Bites! promotion includes online essay contest for $100 gift card -

April 2, 2010 (Atlanta) We all know how stressful Tax Day is, so Cinnabon is once again showing Guests that Tax Day Bites!   On Thursday, April 15th from 6 pm to 8 pm at participating U.S. mall-based bakeries, Cinnabon is giving away free bite-sized portions of its new, delicious cupcakes.*

“At Cinnabon, we believe that Life Needs Frosting,” said Gary Bales, Cinnabon president.  “Everyone deserves to splurge every once in awhile, so we’d love to be the frosting on our Guests’ day – particularly on days as painful as Tax Day.  We’re also excited about featuring something new to enjoy – Cinnabon cupcakes.”   

Bite-sized cupcake flavors available for taking a bite out of Tax Day include:

- Cinnacake Classic:  A tribute to Cinnabon’s world-famous Classic Roll – moist, vanilla cake infused with Cinnabon’s Makara Cinnamon, topped with our signature cream cheese frosting and Makara Cinnamon

- Chocolate Passion:  Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting

- Vanilla Bliss:  Moist, divinely vanilla cake topped with luscious, vanilla buttercream frosting

- 24-Carrot Cake:  Moist, perfectly-spiced carrot cake with a hint of pineapple and coconut, topped with Cinnabon’s signature cream cheese frosting and orange sugar sprinkles

As part of the promotion, Guests can enter the brand’s online essay contest now through April 15 th for the chance to win a $100 gift card.  In 500 words or less, participants should explain why their life needs Cinnabon frosting.  Visit www.cinnabon.com to enter the contest and read the official rules.

*While supplies last.  Limit one offer (two bite-sized cupcakes) per Guest during the day of the promotion.  Counts may vary by bakery.  Valid only at participating U.S. mall-based bakeries.  Not valid at airports or travel plazas.  No purchase necessary.  No cash value.

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