Send a “Sweet Salute” to Our Troops this Holiday Season

Cinnabon, Inc. is proud to work with Operation Gratitude®, an organization that annually sends 100,000+ care packages filled with snacks, entertainment items and personal letters of appreciation to U.S. service members, veterans, and emergency first responders. The organization’s mission is to lift morale and express to our military and their families the appreciation and support of the American people.

Cinnabon® bakeries are helping to send Operation Gratitude care packages this holiday season by collecting donations and personal thank you notes from generous Guests. Cinnabon is also asking its fans to contribute in other ways. Here’s how:

In the comments section below, please take a few moments to write a note for our soldiers and their families. Our goal is to get at least 2,000 comments of thanks but, with your help, we know that we can exceed that goal. Please share this post with your family, friends, and co-workers and help us send a “Sweet Salute” to those who sacrifice to protect us and our country.

This holiday season, your words of appreciation will be shared on the Operation Gratitude blog and delivered electronically to all military families in their database. We truly believe that LIFE NEEDS FROSTING®.

CBS’s Hit Series “Undercover Boss” Takes Cinnabon President Kat Cole through Journey inside Franchise and Distribution Channels

New Episode of Emmy Award-Winning CBS Reality Series to be broadcast Friday, Nov. 16

ATLANTA, GA (Nov. 12, 2012) – As the leader of Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, Kat Cole is used to seeing people smile while enjoying their indulgent treats. But her experience on the hit CBS series “Undercover Boss” helped her clearly see just how many dedicated and talented employees are helping to propel Cinnabon® as a brand. Cole’s journey will unfold on national television as she takes a thorough look inside Cinnabon Friday, November 16 (8pm/7c) on the CBS Television Network.  

“Being with the brand for almost two years, I wanted to go undercover to talk to our employees about what they are dealing with day to day and how the changes our team has made have impacted them, our brand and our guests. This was a unique opportunity to do that without being recognized,” said Cole. “I walked away incredibly proud of our brand and with an even deeper understanding and appreciation for the unsung heroes throughout the Cinnabon system.” 

Cole’s decision to participate in “Undercover Boss” fits well with her hands-on leadership style. She regularly visits bakeries around the world, often surprising employees as she rolls up her sleeves to work alongside them on all sides of the business. She became President of the company in 2011 and since then has become known for her intense and collaborative leadership style. Cole wanted to find ways to improve and grow the Cinnabon brand through the experience on “Undercover Boss.” At age 34, Cole is the youngest “boss” to be featured on the show.

She and other Cinnabon leaders will take what Cole learned and continue to build on the experience. Jobs that she participated in during the show include bakery cashier, machine operator, coffee host and bakery manager. As a result of “Undercover Boss,” several company-wide initiatives have been put into place, such as more efforts toward multicultural marketing, engaging employees in local fundraising efforts and a greater emphasis on product sampling.   

Each week, the Emmy Award-winning “Undercover Boss,” which is just starting its fourth season, follows a different executive as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. While working alongside their employees, they see the effects their decisions have on others, where the problems lie within their organizations and get an up-close look at both the good and the bad while discovering and rewarding the unsung heroes who make their companies run.  

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 900 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

Cinnabon Features Chocolate and Cherry in New Menu Items

Atlanta (May 31, 2012) –Cinnabon® bakeries are now adding chocolate and cherry flavors to its world famous cinnamon roll and blended beverages. Now through Nov. 3, Chocolate-Covered Minibons®, Chocolate-Covered Cherry Chillattas® and Cherry Tangy Chillattas are available at participating bakeries.

“We’re excited to have the opportunity to celebrate the Minibon roll’s 25th birthday by showcasing this smaller sweet treat with a Disturbingly Delicious twist of decadent chocolate,” said Kat Cole, president of Cinnabon. “Adding chocolate and cherry to our fans’ favorite products gives them the alternative to enjoy our unique flavors in different ways.”

In addition to the Chocolate-Covered Minibon, Cinnabon is featuring a Chocolate-Covered Cherry Chillatta and a Cherry Tangy Chillatta. The Chocolate-Covered Cherry Chillatta is a creamy beverage blended with a dairy mix, cherry flavor and chocolate sauce topped with whipped cream and chocolate syrup. The Cherry Tangy Chillatta is a fat-free, frozen lemonade blended with cherry syrup.

The suggested retail price of the Chocolate-Covered Minibon is $2.98, the Chocolate-Covered Cherry Chillatta is $3.99 (16 oz.) and $4.49 (24 oz.), and the Cherry Tangy Chillatta is $3.59 (16 oz.) and $4.29 (24 oz.).

For more information about Cinnabon, visit the company’s website at www.cinnabon.com.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

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Cinnabon Sends Holiday Care Packages to Troops Overseas

Atlanta (Sept. 30, 2011) For the second year in a row, Cinnabon is partnering with Operation Gratitude to raise money to send “Hugs from Home” care packages to our heroes overseas.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit.

Guests can also use their cell phones to support our troops. For every Foursquare check-in to a bakery, Cinnabon will make a $1.00 donation to Operation Gratitude, for a maximum donation of $10,000.

“We are proud to spread the warmth of our baked goods to our guests throughout the year,” said Kat Cole, Cinnabon president. “It’s important for us to serve those who serve others, so we wanted to send our troops some sweet memories of home during the holiday season.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.facebook.com/Cinnabon or www.OperationGratitude.com.

About Cinnabon,Inc.

Founded in Seattlein 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm’s way, to their Children left behind and to Wounded Warriors recovering in transition units. Our mission is to lift morale, bring a smile to a service member’s face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude has shipped more than 685,000 packages to American Military deployed overseas. Visit www.OperationGratitude.com for more information.

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