On-the-Go with New Cinnamon Churros from Cinnabon

– New twist on Mexican favorite and new Lemonade Chillattas beverages created to satisfy Guests’ cravings for classic-tasting treats –

Atlanta (July 11, 2007) – Don’t have time to sit down and savor a world-famous Classic^® roll from Cinnabon^®, Inc. but still want to indulge in a fresh, hot baked good featuring the brand’s classic cinnamon taste?  Between now and Sept. 30 at participating bakeries, grab a new Cinnamon Churro for just $1.99, or add a second one for only a dollar more.^*  Perfect for holding in one hand and carrying shopping bags in the other, the Cinnabon version of this favorite Mexican delight is a ridged dough spiral filled with Makara^® Cinnamon and coated with cinnamon sugar. 

 

For Guests wanting to chill out with a cool spin on a traditional summertime refreshment, participating bakeries are offering new Classic Lemonade and Strawberry Lemonade Chillattas^™ beverages.  Fat-free and dairy-free, these hand-blended frozen drinks are served in 16- and 24-ounce plastic cups with flavored syrup swirls and flat lids.  Traditional lemonade served over ice is also available in both sizes at participating locations.

 “Not only do we want to ‘WoW’ our Guests with another high-quality baked good featuring our signature Makara Cinnamon, we also want to make them happy with a treat they can eat on the go,” said Geoff Hill, president of Cinnabon, Inc.  “The new Cinnabon Churro snack fits both bills quite well, and along with our refreshing new lemonade beverages, we’ve got plenty of ways to help our Guests enjoy the fun-filled days of summer.”

 ^* Prices and participation vary by location.

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