– Big Cinnabon Flavor, One Small Bite at a Time-
Atlanta (Sept. 26, 2005) Cinnabon, Inc., maker of the worlds most famous cinnamon rolls, announces the launch of its newest indulgent treat: Cinnabon Bites. This bite-sized version of Cinnabons Classic Roll warm dough, filled with our legendary Makara Cinnamon and topped with freshly made cream cheese frosting is the perfect addition to the companys famous fresh, aromatic baked goods and specialty beverages.
Served in an easy-to-handle, portable sleeve, Cinnabon Bites come six (6) pieces per order, and are the perfect snack to munch on while window shopping or running through airports at one of the companys 385+ domestic bakeries.
Our guests were asking for a more convenient, on-the-go way to enjoy our Classic Rolls, said Steve Romaniello, president and CEO of FOCUS Brands Inc., parent company of Cinnabon. This new product line and unique packaging answers that delicious dilemma, and allows Cinnabon yet another way to offer the worlds greatest cinnamon roll.
This new product follows the summer introduction of Chillattas, Cinnabons hand-blended frozen beverages in six flavorful varieties. Cinnabon Bites and Chillattas make an irresistible combo, and can be found at all participating Cinnabon locations.