Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2010

Atlanta (April 27, 2010) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2010*.

“Nurses always put others before themselves, so we’re happy to thank them for their constant ‘WOW’ service,” said Gary Bales, Cinnabon president.  “We also commend The DAISY Foundation for their amazing efforts and are happy to continue growing our relationship with this organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too.  Since its inception, the foundation has presented 6,000 nurses in nearly 500 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for recipients and their colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were painful, we feel blessed to honor so many nurses,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message at every DAISY presentation is that whenever nurses smell that wonderful Cinnabon aroma, they should take a moment to think about how special they are because of their dedication to caring for the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

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