– Guests receive $1.00 “Cinnabuck” in exchange for in-store donations the month of October –
– Promotion includes Twitter hashtag to raise additional funds –
Atlanta (Sept. 30, 2010) – Over 150,000 troops will be stationed in Afghanistan this holiday season. In thanks for their service, Cinnabon is raising money for Operation Gratitude to send “Hugs from Home” care packages to these unsung heroes.
October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit.
Guests can also use the Twitter hashtag #cinnabonsaysthx to send tweets for troops. For every tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.
When the fundraiser ends, Cinnabon will team up with Operation Gratitude to send care packages that will include Kellogg’s® Cinnabon snack bars, Cinnabon Cream of Wheat™ from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.
“At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country,” said Gary Bales, Cinnabon president. “Being far away for the holidays is never easy, so we wanted to send our troops some sweet memories of home.”