Cinnabon Rewards Nurses with Free Classic Roll

Atlanta (May 2, 2012) – In appreciation of the extraordinary service nurses provide, Cinnabon® and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2012*.

Founded in January 2000, The DAISY Foundation was created to honor the extraordinary care that nurses provide on a daily basis. More than 1,200 healthcare organizations are committed to honoring their nurses throughout the year in the US, Canada, Asia, Middle East and the UK.

“We at Cinnabon believe in The DAISY Foundation’s mission to recognize the outstanding care nurses provide on a daily basis,” said Kat Cole, president of Cinnabon. “We look forward to this opportunity each year to serve those who serve others with unconditional dedication, and hope the aroma of our Makara® cinnamon reminds nurses how special they are as they enjoy our products throughout the year, but especially during this well-deserved week.”

Bonnie and Mark Barnes established The DAISY Foundation to recognize nurses after their son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. The DAISY Award has been given to more than 30,000 nurses to date and 130,000 have been nominated.

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon

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