Snack Leader in Bakery-Café Segment Continues Rapid Expansion; 200 New Domestic and International Openings in Development
Atlanta, Ga. – December 11, 2012 – Cinnabon is on a roll. The iconic brand is returning to its roots in Washington to celebrate the opening of its 1,000th bakery this week. In 1985, Cinnabon, Inc. opened the doors of its first bakery in the Sea Tac Mall in Federal Way, a suburb of Seattle, Wash. Now, 27 years later, the company’s 1,000th bakery will open in Vancouver, Wash. at Vancouver Mall.
In addition to growing its network of Flagship and Express bakeries to 1,000 in 2012, the Cinnabon® brand has expanded its footprint to cover 48 states and 50 countries this year. Throughout the remainder of 2012 and into 2013, Cinnabon will continue to grow with 200 new domestic and international openings planned.
“This is an exciting time as we celebrate a major milestone for Cinnabon,” said President Kat Cole. “A 27-year reputation for over-the-top sensory experiences and creating oh-so-worth it indulgent moments for global bakery guests and retail consumers is possible only because of our franchisees, employees, licensees and vendor partners who continue to work tirelessly to make this brand what it is today – one of the world’s greatest food brands.”
Cole concluded, “Cinnabon’s growth has also been fueled by having a flexible franchise model. In addition to our famous Flagship Cinnabon Bakery locations that bake and blend from scratch in high-traffic venues, we have gotten good at being small with Cinnabon Express Micro Bakeries in travel and foodservice outlets like airports and Schlotzsky’s® Deli, and we’ve also gotten good at being bigger with full street-side bakery cafés all over the world. Simultaneously, with the expansion of branded products in grocery, retail and restaurant outlets, Cinnabon is approaching 50,000 global points of distribution across all channels between its franchise, consumer packaged goods and foodservice licensing divisions.”
About Cinnabon, Inc.
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.
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