Cinnabon Features Chocolate and Cherry in New Menu Items

Atlanta (May 31, 2012) –Cinnabon® bakeries are now adding chocolate and cherry flavors to its world famous cinnamon roll and blended beverages. Now through Nov. 3, Chocolate-Covered Minibons®, Chocolate-Covered Cherry Chillattas® and Cherry Tangy Chillattas are available at participating bakeries.

“We’re excited to have the opportunity to celebrate the Minibon roll’s 25th birthday by showcasing this smaller sweet treat with a Disturbingly Delicious twist of decadent chocolate,” said Kat Cole, president of Cinnabon. “Adding chocolate and cherry to our fans’ favorite products gives them the alternative to enjoy our unique flavors in different ways.”

In addition to the Chocolate-Covered Minibon, Cinnabon is featuring a Chocolate-Covered Cherry Chillatta and a Cherry Tangy Chillatta. The Chocolate-Covered Cherry Chillatta is a creamy beverage blended with a dairy mix, cherry flavor and chocolate sauce topped with whipped cream and chocolate syrup. The Cherry Tangy Chillatta is a fat-free, frozen lemonade blended with cherry syrup.

The suggested retail price of the Chocolate-Covered Minibon is $2.98, the Chocolate-Covered Cherry Chillatta is $3.99 (16 oz.) and $4.49 (24 oz.), and the Cherry Tangy Chillatta is $3.59 (16 oz.) and $4.29 (24 oz.).

For more information about Cinnabon, visit the company’s website at www.cinnabon.com.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

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Cinnabon Rewards Nurses with Free Classic Roll

Atlanta (May 2, 2012) – In appreciation of the extraordinary service nurses provide, Cinnabon® and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2012*.

Founded in January 2000, The DAISY Foundation was created to honor the extraordinary care that nurses provide on a daily basis. More than 1,200 healthcare organizations are committed to honoring their nurses throughout the year in the US, Canada, Asia, Middle East and the UK.

“We at Cinnabon believe in The DAISY Foundation’s mission to recognize the outstanding care nurses provide on a daily basis,” said Kat Cole, president of Cinnabon. “We look forward to this opportunity each year to serve those who serve others with unconditional dedication, and hope the aroma of our Makara® cinnamon reminds nurses how special they are as they enjoy our products throughout the year, but especially during this well-deserved week.”

Bonnie and Mark Barnes established The DAISY Foundation to recognize nurses after their son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. The DAISY Award has been given to more than 30,000 nurses to date and 130,000 have been nominated.

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon

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Cinnabon to Give Away Free Cinnabon Bites On Tax Day

April 11, 2012 (Atlanta) –Once again, Cinnabon is rewarding guests during one of the most stressful times of the year with its annual Tax Day Bites! promotion.

“We want to remind people that Life Needs Frosting® – especially during hectic times,” said Kat Cole, president of Cinnabon. “Tax Day is the perfect excuse to reward ourselves with a free sweet treat!”

Participating U.S. mall-based Cinnabon® bakeries, as well as Schlotzsky’s and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Tuesday, April 17 from 6 to 8 p.m.*

To learn more about the event, visit the company’s Facebook page at http://www.facebook.com/cinnabon.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky’s and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 42 countries under the brand names, Auntie Anne’s®, Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.” Please visit www.focusbrands.com to learn more. 

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Cinnabon Adds World Famous Cinnamon Roll Flavor To Beverages

-Cinnabon Flavored Coffee Chillatta and Cinnabon Flavored Iced Coffee-

Atlanta (Feb. 8, 2012) –Cinnabon® bakeries are now serving up the world famous cinnamon roll flavor in coffee. Now through May 20, Cinnabon Flavored Coffee Chillatta® and Cinnabon Flavored Iced Coffee are available at participating bakeries.

The Cinnabon Flavored Iced Coffee has hints of brown sugar, vanilla and Makara® cinnamon, making it the most bon-like coffee yet. The Cinnabon Flavored Coffee Chillatta is a frozen, blended beverage that contains Makara cinnamon and vanilla flavors blended with a ribbon of caramel and topped with whipped cream.

“These new specialty beverage flavors give our guests an additional opportunity to enjoy the Cinnabon flavor they love,” said Kat Cole, president of Cinnabon. “Whether it is blended or over ice, the Cinnabon coffee flavor is sure to ‘wow’ taste buds.”

The suggested retail price of the Cinnabon Flavored Iced Coffee is $1.99 (16 oz.) and $2.29 (24 oz.), and the Cinnabon Flavored Coffee Chillatta is $3.99 (16 oz.) and $4.49 (24 oz.).

For more information about Cinnabon, visit the company’s website at www.cinnabon.com.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon

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Cinnabon Aims to Spread the Warmth

Celebrate the Season with Random ‘Packs’ of Kindness and New Beverages

Atlanta (Nov. 22, 2011) The holiday season has arrived, and with it comes shopping, family and Cinnabon. From the beginning of November into the New Year, Cinnabon invites you to “Spread the Warmth” this holiday season.

From the introduction of a new Chillatta, to the charitable Facebook contest, Cinnabon has the spirit of the season, and whether it’s treating yourself or surprising someone else, Cinnabon is the perfect indulgent gift.

The new Peppermint Creamy Chillatta joins the Cinnabon lineup on blended beverages for a limited time only! Crushed peppermint and ribbons of chocolate adorn this sweet seasonal treat. By popular demand, Cinnabon will keep the Fruity and Tangy Chillattas on its menu. Most bakeries will also be introducing Iced Coffee.

CinnaPacks make great gift alternatives as well as additions to holiday meals. CinnaPacks are enough to treat everyone in sizes of 4-count and 6-count of Cinnabon rolls or 9-count and 15-count of Minibon rolls – each available in traditional Classic or Caramel Pecanbon.

“We want to be a memorable part of any special holiday gathering,” said Kat Cole, president of Cinnabon. “Anyone can show up to the office or family dinner with a traditional dessert, but the reactions and excitement we receive when we surprise people with our CinnaPacks are priceless. That’s why we’re encouraging our Guests to share those reactions with us on our Facebook page. In addition to giving the gift of Cinnabon, we want to reward people who spread the warmth and give to other in their communities.”

Cinnabon invites anyone to participate in its “Random Packs of Kindness” Facebook contest. A friend, family member, colleague, volunteer group, or even a stranger makes the perfect recipient. A video or picture submission of the random act of kindness can be entered for a chance to win weekly prizes of free CinnaPacks, or the grand prize of $2,500 cash and a $2,500 donation to the charity of the winner’s choice.

For more information about the “Random Packs of Kindness” Facebook contest visit the Cinnabon Facebook page at http://www.facebook.com/Cinnabon.

Cinnabon Sends Holiday Care Packages to Troops Overseas

Atlanta (Sept. 30, 2011) For the second year in a row, Cinnabon is partnering with Operation Gratitude to raise money to send “Hugs from Home” care packages to our heroes overseas.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries. For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit.

Guests can also use their cell phones to support our troops. For every Foursquare check-in to a bakery, Cinnabon will make a $1.00 donation to Operation Gratitude, for a maximum donation of $10,000.

“We are proud to spread the warmth of our baked goods to our guests throughout the year,” said Kat Cole, Cinnabon president. “It’s important for us to serve those who serve others, so we wanted to send our troops some sweet memories of home during the holiday season.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.facebook.com/Cinnabon or www.OperationGratitude.com.

About Cinnabon,Inc.

Founded in Seattlein 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members deployed in harm’s way, to their Children left behind and to Wounded Warriors recovering in transition units. Our mission is to lift morale, bring a smile to a service member’s face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude has shipped more than 685,000 packages to American Military deployed overseas. Visit www.OperationGratitude.com for more information.

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Cinnabon Invites You to “Fall in Love” with New Flavors

Atlanta (Sept. 13, 2011) – Between now and Nov. 5 at participating bakeries, Cinnabon invites guests to “Fall in Love” with creamy caramel and a crispy churro.

Caramel flavor will be offered as a topping for our Center of the Roll or an addition to our creamy Mocha Chillatta. The new Carmel Mocha Chillatta is a premium beverage pick-me-up made with real coffee, chocolate, swirls of caramel, and heavenly whipped cream topping. The Caramel Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear, and smothered with cream cheese frosting and caramel topping.

Back by popular demand, Cinnabon has added the Cinnamon Churro for just $1.99, or add a second one for only a dollar more.* Perfect for holding in one hand and carrying shopping bags in the other, the Cinnabon version of this favorite Mexican delight is a sweet, doughnut dough with a gooey Makara® cinnamon filling and dusted with sugar and cinnamon.

“We’ve heard from our fans that they like portable, on-the-go treats, and the Center of the Roll and the Cinnabon Churro both fit this category,” said Kat Cole, president of Cinnabon. “Additionally, we are providing a value to our guests by combining more options of their favorite baked goods with our signature coffee.”

For more information on these limited-time offers or to find a location near you, visit www.cinnabon.com.

* Prices and participation vary by location.

 

About Cinnabon,Inc.

Founded in Seattlein 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 53 countries under the brand names, Auntie Anne’s®, Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.” Please visit www.focusbrands.com to learn more.

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