Cinnabon to Give Away Free Cinnabon Bites On Tax Day

April 11, 2012 (Atlanta) –Once again, Cinnabon is rewarding guests during one of the most stressful times of the year with its annual Tax Day Bites! promotion.

“We want to remind people that Life Needs Frosting® – especially during hectic times,” said Kat Cole, president of Cinnabon. “Tax Day is the perfect excuse to reward ourselves with a free sweet treat!”

Participating U.S. mall-based Cinnabon® bakeries, as well as Schlotzsky’s and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Tuesday, April 17 from 6 to 8 p.m.*

To learn more about the event, visit the company’s Facebook page at http://www.facebook.com/cinnabon.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky’s and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 800 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About FOCUS Brands

FOCUS Brands Inc. is the franchisor and operator of more than 3,300 ice cream stores, bakeries, restaurants, and cafes in 47 states and 42 countries under the brand names, Auntie Anne’s®, Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, and the franchisor of Seattle’s Best Coffee® on certain military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to “FOCUS on making people happy.” Please visit www.focusbrands.com to learn more. 

###

Cinnabon to Give Away Free Cinnabon Bites On Tax Day

April 4, 2011 (Atlanta) We all know how stressful Tax Day can be, so as a way to show guests that Tax Day Bites!, participating U.S. mall-based Cinnabon® bakeries, as well as  Schlotzsky’s and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Monday, April 18 from 6 to 8 p.m.*

“We know Cinnabon can be the ultimate indulgence for people – especially during stressful times,” said Kat Cole, president of Cinnabon. “That’s why we want to reward people by topping this Tax Day with frosting. It’s the perfect excuse to splurge on a sweet treat – and it’s free.”

As part of the Tax Day Bites! promotion, guests can enter the brand’s tweet contest now through April 18 for the chance to win a $100 gift card. Any participant can tweet about how Cinnabon came to their rescue and put some frosting on a crazy, frustrating or just plain bad day. Visit www.taxdaybites.com for official rules on the contest. The only requirement for entry is the tweet must tag @CinnabonInc.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky’s and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon Serves Up New “Center of the Roll” Baked Treats

– Available in Cinnabon Classic Roll and Caramel Pecanbon varieties

Atlanta (Sept. 7, 2010) – Nothing compares to a hot, fresh, world-famous Cinnabon Classic Roll filled with signature Makara Cinnamon and smothered with rich cream cheese frosting.  And perhaps the most popular part of a Classic Roll is the ooey, gooey middle. 

That’s why now through November 6, Guests who visit participating bakeries can treat themselves to the new Center of the Roll baked good.*

The Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear.  Topped with cream cheese frosting, the Center of the Roll is served hot in a special wrapper that easily unfolds to reveal a visual, aromatic and tasty experience unique to Cinnabon.

The Center of the Roll is also available with pecan pieces and caramel topping to pay homage to the equally popular Caramel Pecanbon.

“The Center of the Roll treats allow us to continue offering the same great Cinnabon taste in a variety of ways,” said Gary Bales, Cinnabon president.  “Guests often crave the middle portion of our famous rolls, so we created these portable, melt-in-your-mouth products as delicious, exciting ways for Cinnabon fans to put some frosting on their day.”

 * Prices and participation vary by location.

Cinnabon to Give Away Free Classic Bites On Tax Day

Tax Day Bites! promotion includes online essay contest
for $100 gift card

March 31, 2009 (Atlanta) We all know how stressful Tax Day is – especially this year – so as a way to show guests that Tax Day Bites!, participating U.S. mall-based Cinnabon bakeries will give away free Classic Bites on Wednesday, April 15 from 5 to 8 pm.*

 

“At Cinnabon, we believe that Life Needs Frosting,” said Geoff Hill, Cinnabon president.  “Everyone deserves to splurge and treat themselves every once in awhile, so we’d love to be the frosting on our guests’ day, particularly on days as painful as Tax Day.”    

As part of the Tax Day Bites! promotion, guests can enter the brand’s online essay contest now through April 15 for the chance to win a $100 gift card.  In 500 words or less, participants should explain how Cinnabon came to their rescue and put some frosting on a frenzied, frustrating or just plain bad day.  Visit www.cinnabon.com for official rules and to enter the contest.

And for guests who need frosting on-the-go, Cinnabon has created the new Stix Packs, featuring five Cinnabon Stix and the brand’s signature frosting, all in one portable package.

* While supplies last. Limit one offer per guest during the day of the promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries. Not valid at airports or travel plazas. No purchase necessary. No cash value.

###

Take a Bite Out of Cinnabon

– Big Cinnabon Flavor, One Small Bite at a Time-

Atlanta (Sept. 26, 2005) Cinnabon, Inc., maker of the worlds most famous cinnamon rolls, announces the launch of its newest indulgent treat:  Cinnabon Bites.  This bite-sized version of Cinnabons Classic Roll warm dough, filled with our legendary Makara Cinnamon and topped with freshly made cream cheese frosting is the perfect addition to the companys famous fresh, aromatic baked goods and specialty beverages. 

Served in an easy-to-handle, portable sleeve, Cinnabon Bites come six (6) pieces per order, and are the perfect snack to munch on while window shopping or running through airports at one of the companys 385+ domestic bakeries. 

Our guests were asking for a more convenient, on-the-go way to enjoy our Classic Rolls, said Steve Romaniello, president and CEO of FOCUS Brands Inc., parent company of Cinnabon.  This new product line and unique packaging answers that delicious dilemma, and allows Cinnabon yet another way to offer the worlds greatest cinnamon roll. 

This new product follows the summer introduction of Chillattas, Cinnabons hand-blended frozen beverages in six flavorful varieties.   Cinnabon Bites and Chillattas make an irresistible combo, and can be found at all participating Cinnabon locations.