Cinnabon Partners with Operation Gratitude to Send “Hugs from Home” Holiday Care Packages to Troops

– Guests receive $1.00 “Cinnabuck” in exchange for in-store donations the month of October –
– Promotion includes Twitter hashtag to raise additional funds –

Atlanta (Sept. 30, 2010) Over 150,000 troops will be stationed in Afghanistan this holiday season.  In thanks for their service, Cinnabon is raising money for Operation Gratitude to send “Hugs from Home” care packages to these unsung heroes.

October 1 through 31, Guests can support this heart-warming cause by making donations at participating bakeries.  For every $1.00 contribution, they will receive a $1.00 “Cinnabuck” valid on their next visit. 

Guests can also use the Twitter hashtag #cinnabonsaysthx to send tweets for troops.  For every tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.

When the fundraiser ends, Cinnabon will team up with Operation Gratitude to send care packages that will include Kellogg’s® Cinnabon snack bars, Cinnabon Cream of Wheat from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy®.

“At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country,” said Gary Bales, Cinnabon president.  “Being far away for the holidays is never easy, so we wanted to send our troops some sweet memories of home.”

For more information about the Hugs from Home promotion or to learn more about Operation Gratitude, please visit www.cinnabon.com or www.OperationGratitude.com.

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Cinnabon Serves Up New “Center of the Roll” Baked Treats

– Available in Cinnabon Classic Roll and Caramel Pecanbon varieties

Atlanta (Sept. 7, 2010) – Nothing compares to a hot, fresh, world-famous Cinnabon Classic Roll filled with signature Makara Cinnamon and smothered with rich cream cheese frosting.  And perhaps the most popular part of a Classic Roll is the ooey, gooey middle. 

That’s why now through November 6, Guests who visit participating bakeries can treat themselves to the new Center of the Roll baked good.*

The Center of the Roll consists of bite-sized pieces of baked sweet dough featuring Makara Cinnamon, brown sugar and caramel smear.  Topped with cream cheese frosting, the Center of the Roll is served hot in a special wrapper that easily unfolds to reveal a visual, aromatic and tasty experience unique to Cinnabon.

The Center of the Roll is also available with pecan pieces and caramel topping to pay homage to the equally popular Caramel Pecanbon.

“The Center of the Roll treats allow us to continue offering the same great Cinnabon taste in a variety of ways,” said Gary Bales, Cinnabon president.  “Guests often crave the middle portion of our famous rolls, so we created these portable, melt-in-your-mouth products as delicious, exciting ways for Cinnabon fans to put some frosting on their day.”

 * Prices and participation vary by location.

Chill Out with New Cinnabon Frozen Specialty Beverages

– Summer promotion includes “Buy any regular-priced baked good, get $1.00  off any Chillatta” offer –

Atlanta (May 23, 2010)  Beat the summer heat with Cinnabon – that’s right, Cinnabon!  Now through November 6th, participating bakeries are offering not one, not two, not three, but four limited-time flavors of specialty blended beverages.*

“Guests might know and love Cinnabon for our world-famous cinnamon rolls and brand new cupcakes, but instead of heating things up this summer, we’re cooling off with some delicious liquid refreshment,” said Gary Bales, Cinnabon president.

First, there’s the energizing Megafruit Chillatta, which takes cool for a spin by blending ice with superfruits blueberry, pomegranate, acai berry and blackberry. 

Next up are the refreshing Lemonattas, lemonade blended with ice and available in three flavors: Lemonade, Strawberry and Raspberry. 

 

As part of the summer promotion, Guests who purchase any baked good at regular price can get $1.00 off any Chillatta or Lemonatta.*  Standard Chillatta flavors include Chocolate Mocha, Strawberry, Strawberry Banana and Tropical Blast.

All Cinnabon specialty blended beverages are available in 16- and 24-ounce sizes, and all Chillatta drinks are topped with whipped cream.

* Prices and participation vary by location.

Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2010

Atlanta (April 27, 2010) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2010*.

“Nurses always put others before themselves, so we’re happy to thank them for their constant ‘WOW’ service,” said Gary Bales, Cinnabon president.  “We also commend The DAISY Foundation for their amazing efforts and are happy to continue growing our relationship with this organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too.  Since its inception, the foundation has presented 6,000 nurses in nearly 500 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for recipients and their colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were painful, we feel blessed to honor so many nurses,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message at every DAISY presentation is that whenever nurses smell that wonderful Cinnabon aroma, they should take a moment to think about how special they are because of their dedication to caring for the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon to Give Away Free Bite-Sized Cupcakes On Tax Day

– Tax Day Bites! promotion includes online essay contest for $100 gift card –

April 2, 2010 (Atlanta) We all know how stressful Tax Day is, so Cinnabon is once again showing Guests that Tax Day Bites!   On Thursday, April 15th from 6 pm to 8 pm at participating U.S. mall-based bakeries, Cinnabon is giving away free bite-sized portions of its new, delicious cupcakes.*

“At Cinnabon, we believe that Life Needs Frosting,” said Gary Bales, Cinnabon president.  “Everyone deserves to splurge every once in awhile, so we’d love to be the frosting on our Guests’ day – particularly on days as painful as Tax Day.  We’re also excited about featuring something new to enjoy – Cinnabon cupcakes.”   

Bite-sized cupcake flavors available for taking a bite out of Tax Day include:

– Cinnacake Classic:  A tribute to Cinnabon’s world-famous Classic Roll – moist, vanilla cake infused with Cinnabon’s Makara Cinnamon, topped with our signature cream cheese frosting and Makara Cinnamon

– Chocolate Passion:  Moist, decadent chocolate cake topped with rich, chocolate buttercream frosting

– Vanilla Bliss:  Moist, divinely vanilla cake topped with luscious, vanilla buttercream frosting

– 24-Carrot Cake:  Moist, perfectly-spiced carrot cake with a hint of pineapple and coconut, topped with Cinnabon’s signature cream cheese frosting and orange sugar sprinkles

As part of the promotion, Guests can enter the brand’s online essay contest now through April 15 th for the chance to win a $100 gift card.  In 500 words or less, participants should explain why their life needs Cinnabon frosting.  Visit www.cinnabon.com to enter the contest and read the official rules.

*While supplies last.  Limit one offer (two bite-sized cupcakes) per Guest during the day of the promotion.  Counts may vary by bakery.  Valid only at participating U.S. mall-based bakeries.  Not valid at airports or travel plazas.  No purchase necessary.  No cash value.

Portland, Ore. Area Cinnabon Franchise Partners Spread the Valentine’s Day Love

– 2010 fundraiser generates over $100,000 for local
Meals On Wheels chapters –

West Linn, Ore. (Feb. 16, 2010) – In 2010, more than 400 Loaves & Fishes drivers delivered more than 4,000 Valentine-O-Gram (VOG) boxes filled with two Cinnabon Classic® rolls; a jar of Cinnabon’s signature Makara® Cinnamon; a travel mug and bag of ground coffee from Seattle’s Best Coffee®; Sun Orchard® orange juice; a 9-piece box of Candy Basket Chocolates ®; and Cinnabon, Jamba Juice®, and Good Dog Bad Dog gift certificates to individuals and businesses in the Portland area.  Priced at $29.95 each, proceeds totaled over $100,000.

It all started in 1994 with an urgent phone call and a last-minute plea for help.  A Loaves & Fishes Meals On Wheels® center near Portland, Ore. contacted Cinnabon®, Inc. franchise partners Steve Foltz and John Whittaker of West Linn based Cinnamon Bums, Inc. to pinch hit in Valentine-O-Gram (VOG), the center’s annual Valentine’s Day fundraiser allowing people to send baked treats and personalized notes to their special someone, with all proceeds earmarked for providing hot meals to inbound seniors. 

The local baker the Loaves & Fishes center usually worked with wasn’t able to provide cinnamon rolls, so staffers thought the Bums’ world famous Cinnabon Classic® rolls would be a nice substitute.  Undeterred by the quick turnaround, Steve and John readily donated 400 rolls packaged in 200 two-count boxes, which were sold for $5 each.  The fundraiser generated $1,000, and the Bums’ rolls were a hit.

But the buck didn’t stop there; in fact, that’s where it started.  Everyone loved the rolls so much that the next year, another Loaves & Fishes center held their own VOG fundraiser and asked Steve and John to assist them, too.  From there, it snowballed to three, then four of the centers taking part in VOG and requesting the Bums’ aid in selling two-count boxes of Classic rolls for $9.99 each.  On top of that, Loaves & Fishes decided to make VOG a major annual fundraiser for all its Portland-area centers and turned to Steve and John to help lead the effort.

Ever since then, the Bums have worked with Loaves & Fishes to form the VOG committee each November, set fundraising goals and timelines, and divvy out roles and responsibilities.  They also determine how much to charge per box each year.  “When we knew we couldn’t get more than $9.99 for two rolls, we started adding other items,” recalls Steve.  “But since everything in each box is 100 percent donated so all the proceeds can go towards hot meals for seniors, we started soliciting our vendors and business partners to join the effort, especially when Loaves & Fishes began requiring all their major fundraisers to generate at least $100,000 per center each year.                                                                           

Enter a slew of Steve and John’s team members, vendors, and business contacts.  As the saying goes, it’s not what you know, it’s who you know.  Luckily for Loaves & Fishes and the seniors they serve, the Bums know plenty of good-hearted people.  Through the years, they’ve recruited suppliers such as General Mills®, Sun Orchards®, Food Services of America®, Brill Frosting®, Paris Packaging®, Kerry Foods®, Seattle’s Best Coffee®, and Jamba Juice®, among many others, to join the effort.  They’ve also enlisted a local art school and printer to design and print the VOG brochures each year, completely free of charge.  And thanks in part to their media savoir faire, they’ve reeled in extensive VOG publicity from local television and radio stations.

Due to their combined years of experience plus the variety of brands they own, such as Seattle’s Best Coffee, Jamba Juice, Good Dog Bad Dog®, and their original concepts Tenemos Tacos and Rainier Roaster, the Bums have plenty of restaurant savoir faire, too.  That’s why they’ve gotten the VOG box preparation down to a science.  “The first few times we did it, it was pretty hectic,” recalls John, “but now it’s like clockwork.” 

Each February 13th, Steve, John, and over 50 volunteers from their teams, Cinnabon, Loaves & Fishes, and various vendors set up shop in a Loaves & Fishes kitchen at 4:30 am to spend the day baking and frosting the rolls and putting all the goodies in the VOG boxes, personalized notes and all.  The fun continues at a Loaves & Fishes distribution center on Valentine’s Day, with volunteers arriving at 7 am to work the drive-through for three hours. 

 As for what happens on February 15th, “We send out stats and photos, and then we go to bed!” jokes Steve.  All kidding aside, the Bums thoroughly enjoy VOG year in and year out.  “We do it for the human element,” says John.  “The way we see it, we’re taking care of people’s parents out here, and they’re taking care of others’ parents all over the country.”  Echoes Steve, “When seniors receive the hot meals the fundraiser pays for, that interaction with the deliverer might be the only person they see or talk to all day.  You can’t do much better than that.”

Cinnabon® Inc. and The DAISY Foundation Celebrate Nurses Week May 6-12 with Free Cinnabon Classic® Rolls for Nurses Nationwide

Atlanta (April 28, 2009) – In appreciation of the extraordinary service nurses provide on a daily basis, Cinnabon® Inc. and The DAISY Foundation are offering these professionals a free Cinnabon Classic® Roll when they show their healthcare ID or badge at participating bakeries May 6-12*.

“Nurses constantly put others before themselves, so we’re happy to celebrate them during Nurses Week and thank them for their constant ‘WOW’ service,” said Geoff Hill, president of Cinnabon.  “We also commend The DAISY Foundation for their passionate efforts, and we are happy to continue growing a long-lasting relationship with this outstanding organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his extended hospital stay, Pat would only eat Cinnabon Classic rolls, and he insisted his care nurses have some as well.  Since its inception, the foundation has presented some 4,000 nurses in over 350 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for each recipient and his or her colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were certainly painful, we feel blessed to honor nurses across the country,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message to nurses at every DAISY presentation is that whenever a nurse smells that wonderful Cinnabon aroma in a mall or airport, they should take a moment to think about how special she or he is because of their dedication to taking care of the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYfoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.