Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2011

Atlanta (May 5, 2011) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2011*.

“The DAISY Foundation has been an amazing partner for almost ten years, and we are honored to help them recognize the extraordinary service of nurses,” said Kat Cole, president of Cinnabon. “We love serving those who serve others and hope the aroma of our Makara cinnamon reminds the nurses how special they are as they enjoy our products during this well-deserved week.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease. During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too. The DAISY Award has been given to about 16,000 nurses to date and 120,000 have been nominated. 860 healthcare organizations are committed to honoring their nurses throughout the year in the US, Canada, Asia, Middle East and the UK.

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

About Cinnabon,Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.facebook.com/Cinnabon.

About DAISY

The DAISY Foundation was established in 2000 by Bonnie and Mark Barnes in memory of their son, J. Patrick Barnes, who died from complications of Idiopathic Thrombocytopenic Purpura (ITP) at the age of 33. The DAISY Foundation is dedicated to serving the nursing profession in gratitude for the care Patrick and they experienced during his hospitalization. In addition to providing a strategic recognition program for nurses, The DAISY Award, the Foundation funds nursing research and evidence-based practice projects that address treatment of patients auto- immune diseases and cancer and honors nursing faculty with The DAISY Faculty Award. Visit www.DAISYFoundation.org for more information.

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Cinnabon to Give Away Free Cinnabon Bites On Tax Day

April 4, 2011 (Atlanta) We all know how stressful Tax Day can be, so as a way to show guests that Tax Day Bites!, participating U.S. mall-based Cinnabon® bakeries, as well as  Schlotzsky’s and Carvel co-brand locations, will give away two free Classic Cinnabon Bites on Monday, April 18 from 6 to 8 p.m.*

“We know Cinnabon can be the ultimate indulgence for people – especially during stressful times,” said Kat Cole, president of Cinnabon. “That’s why we want to reward people by topping this Tax Day with frosting. It’s the perfect excuse to splurge on a sweet treat – and it’s free.”

As part of the Tax Day Bites! promotion, guests can enter the brand’s tweet contest now through April 18 for the chance to win a $100 gift card. Any participant can tweet about how Cinnabon came to their rescue and put some frosting on a crazy, frustrating or just plain bad day. Visit www.taxdaybites.com for official rules on the contest. The only requirement for entry is the tweet must tag @CinnabonInc.

* While supplies last. Limit one offer per guest during the entire promotion. Counts vary by store. Valid only at participating U.S. mall-based bakeries, and Schlotzsky’s and Carvel co-brand locations. Cinnabon Bites may be substituted with other offering. Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon to Reward Nurses with Free Classic Rolls May 6-12, 2010

Atlanta (April 27, 2010) – In appreciation of the extraordinary service nurses provide daily, Cinnabon and The DAISY Foundation are celebrating National Nurses Week by offering these professionals a free Cinnabon Classic Roll when they show their healthcare badges at participating bakeries May 6-12, 2010*.

“Nurses always put others before themselves, so we’re happy to thank them for their constant ‘WOW’ service,” said Gary Bales, Cinnabon president.  “We also commend The DAISY Foundation for their amazing efforts and are happy to continue growing our relationship with this organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his hospital stay, Pat would only eat Cinnabon rolls, and he insisted his nurses have some, too.  Since its inception, the foundation has presented 6,000 nurses in nearly 500 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for recipients and their colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were painful, we feel blessed to honor so many nurses,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message at every DAISY presentation is that whenever nurses smell that wonderful Cinnabon aroma, they should take a moment to think about how special they are because of their dedication to caring for the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYFoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon® Inc. and The DAISY Foundation Celebrate Nurses Week May 6-12 with Free Cinnabon Classic® Rolls for Nurses Nationwide

Atlanta (April 28, 2009) – In appreciation of the extraordinary service nurses provide on a daily basis, Cinnabon® Inc. and The DAISY Foundation are offering these professionals a free Cinnabon Classic® Roll when they show their healthcare ID or badge at participating bakeries May 6-12*.

“Nurses constantly put others before themselves, so we’re happy to celebrate them during Nurses Week and thank them for their constant ‘WOW’ service,” said Geoff Hill, president of Cinnabon.  “We also commend The DAISY Foundation for their passionate efforts, and we are happy to continue growing a long-lasting relationship with this outstanding organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Patrick, died of complications from an auto-immune disease.  During his extended hospital stay, Pat would only eat Cinnabon Classic rolls, and he insisted his care nurses have some as well.  Since its inception, the foundation has presented some 4,000 nurses in over 350 medical facilities nationwide and in Canada with The DAISY Award, which includes Cinnabon rolls and gift certificates for each recipient and his or her colleagues to celebrate the teamwork it takes to provide outstanding patient care.

“While the circumstances under which we created The DAISY Foundation were certainly painful, we feel blessed to honor nurses across the country,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message to nurses at every DAISY presentation is that whenever a nurse smells that wonderful Cinnabon aroma in a mall or airport, they should take a moment to think about how special she or he is because of their dedication to taking care of the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation, please visit www.cinnabon.com or www.DAISYfoundation.org.

* Limit one (1) free Classic roll per nurse for one-time only during the promotional period. Valid only at participating U.S. bakeries.  Not valid at airports or travel plazas. No purchase necessary. No cash value.

Cinnabon® Inc. and The DAISY Foundation Celebrate Nurses Week May 5-11 with Free Cinnabon Classic® Rolls for Nurses Nationwide

Atlanta (April 28, 2008) – In appreciation of the extraordinary service nurses provide on a daily basis, Cinnabon® Inc. and The DAISY Foundation are offering these professionals a free Cinnabon Classic® Roll when they show their healthcare ID or badge at participating bakeries during Nurses Week, May 5-11, 2008*.

“Nurses constantly put others before themselves, so we’re happy to celebrate them during Nurses Week and thank them for their compassionate and caring service each and every day,” said Geoff Hill, president of Cinnabon.  “We also commend The DAISY Foundation for their passionate efforts to recognize these truly unsung community heroes, and we continue to grow a long-lasting relationship with this outstanding organization.”

Bonnie and Mark Barnes of Glen Ellen, Calif. and their family members established The DAISY Foundation in January 2000 to recognize nurses after Mark’s son, Pat, died of complications from an auto-immune disease.  During his extended hospital stay, Pat would only eat Cinnabon Classic rolls, and he insisted his care nurses have some as well.  Since its inception, the foundation has presented more than 2,500 nurses in over 200 medical facilities nationwide with The DAISY Award, which includes Cinnabon rolls and gift certificates for each recipient. 

“While the circumstances under which we created The DAISY Foundation were certainly painful, we feel blessed to honor nurses across the country,” said Bonnie Barnes, co-founder of The DAISY Foundation. “We’re grateful to have the tremendous support of the Cinnabon brand.  Our message to nurses at every DAISY presentation is that whenever a nurse smells that wonderful Cinnabon aroma as they pass by a Cinnabon bakery, they should take a moment to think about how special she or he is because of their dedication to taking care of the rest of us.”

For more information about the Nurses Week promotion or to learn more about The DAISY Foundation (www.daisyfoundation.org), please contact Karen Gailey at 404-257-7004 or kgailey@focusbrands.com.

* Limit one free roll per nurse May 5-11, 2008; valid only at participating bakeries.